Let’s fix your
content blockage.
Content Sparring is a weekly 1:1 content creation program that helps solopreneurs and founders grow their business and audience through content that resonates.
You want a framework for creating content that achieves your goals.
You’re second-guessing if your ideas are any good.
You need a thought partner to help you develop your ideas and turn them into repeatable formats.
You want your content to get more traction.
Meanwhile, brand new writers and aspiring marketers have endless courses, cohorts, and resources to choose from. Yippee for them.
While you, a solopreneur or founder, are trying to grow your business, bootstrapped with no content resources to help you scale.
This leads you to the content plateau.
The content plateau is when your growth stalls because your content production slows down or screeches to a halt.
The content plateau is inevitable…
But you get to decide how long it lasts…
Most content resources are aimed at beginners.
Sound familiar?
Here’s the process we’ll use to fix these content problems…
Bring your content and your thinking cap.
You show up to the call with the content you want to work on.
You may want to start with LinkedIn posts. Or perhaps that email project you’ve been brainstorming forever. Or that landing page you’re keen to update.
It doesn’t matter where you start because we can switch up mediums anytime.
We hop into the (Zoom) ring and spar.
We grab hold of our keyboards and start making changes together.
We ping-pong on things like the “big idea”, story arcs, cohesion, the audience, and word choice.
I make changes, then ask you how they feel. And vice versa.
We spar back and forth until you’re happy with what you see and how it feels.
You publish, then keep creating.
Every session has the same structure — you bring content or ideas, and we spar.
As you get more comfortable with one medium, we can move to another (e.g. tackle LinkedIn, then your newsletter).
What we spend our time on is entirely up to you.
We’ll check in each month to make sure we’re hitting your goals and making the biggest impact we can.
Ready to get your mojo back?
Be like Tommy.
Hey, I’m Erica. After 4.5 years as Head of Content, I decided I wanted to work directly with solopreneurs and founders to help them think clearer about their content. What you’re producing, why you’re making it, and how to use it more strategically to reach your goals.
Generally, people want to grow their authority and influence, attract their ideal customers, and earn more money.
But seasoned solopreneurs & founders also need help overcoming the content plateau — a lonely place you inevitably reach after writing consistently for months or years.
The people I work with know their way around a keyboard, but feel like something’s missing.
Maybe you’ve lost your creative touch, feel a bit burned out on content creation, are eager to update an old project, start a new one, try a new medium, or are simply craving a collaborative partner.
Whatever the reason, I created this program because co-creating with someone as experienced as you (or a bit more, depending) is the best way to break through the content plateau.
You don’t have to feel stuck under a pile of “is this any good?” content a minute longer.
You don’t have to keep creating alone.
Ready to start sparring? (No punches have been thrown in sparring sessions, but never say never…)
Learn more about your sparring partner…
Want to see me in action?
Check me out on The Cutting Room with Tommy Walker where you can see my editing process in action.
Frequently asked questions.
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$2000/month for four 1:1 Content Sparring sessions.
Additional asynchronous support is priced based on scope.
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Once a week for 60 minutes.
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Flexible month-to-month contract. 30 day notice to cancel.
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No, as long as you have content you're producing for yourself, we can work together.
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For custom coaching inquiries, email me at erica@ericaschneider.me.
