Build your brand. Sell your products.
Content Sparring 🥊 is a weekly 1:1 content creation program that helps solopreneurs and founders grow their business and audience through content.
(No punches have been thrown in sparring sessions, but never say never…)
You want a framework for creating content that achieves your goals.
You’re second-guessing if your ideas are any good.
You need a thought partner to help you develop your ideas and turn them into repeatable formats.
You want your content to get
more traction.
“Erica, as we say here in frosty England, is an absolute cherry. Her lightning-fast laser skills transform my posts into something worth reading - they are only surpassed by her insight. An absolute pleasure & delight to work with, a true word-smith.”
Most content resources are aimed at beginners.
Meanwhile, brand new writers and aspiring marketers have endless courses, cohorts, and resources to choose from. Yippee for them.
While you, a solopreneur or founder, are trying to grow your business, bootstrapped with no content resources to help you scale.
This leads you to the content plateau.
The content plateau is when your growth stalls because your content production slows down or screeches to a halt.
The content plateau is inevitable.
But you get to decide how long it lasts.
“My content feels stale, but I don’t want to keep asking my friends for free advice every time I feel stuck..”
“Is what I’m writing even good? I wish I had someone, like a seasoned editor, to talk about it with.”
Are you ready to get your mojo back?
“Erica takes copy that I feel really unconfident about and she carves it in a way that makes everybody love it. I feel inspired to write more and more and to use what she’s taught me. After only three weeks, I’m positive I’ve become a better writer.”
How Content Sparring works.
Step 1. Bring your content and your thinking cap.
You show up to the call with the content you want to work on.
You may want to start with LinkedIn posts. Or perhaps that email project you’ve been brainstorming forever. Or that landing page you’re keen to update.
It doesn’t matter where you start because we can switch up mediums anytime.
Step 2. We hop into the (Zoom) ring and spar.
We grab hold of our keyboards and start making changes together.
We ping-pong on things like the “big idea”, story arcs, cohesion, the audience, and word choice.
I make changes, then ask you how they feel. And vice versa.
We spar back and forth until you’re happy with what you see and how it feels.
Step 3. You publish, then keep creating.
Every session has the same structure — you bring content or ideas, and we spar.
As you get more comfortable with one medium, we can move to another (e.g. tackle LinkedIn, then your newsletter).
What we spend our time on is entirely up to you.
We’ll check in each month to make sure we’re hitting your goals and making the biggest impact we can.
Step 4 (Bonus). We spar async in-between sessions.
If weekly sessions aren’t enough time in the ring, you can opt into an async Slack channel with yours truly.
Got a question about a piece of content? Send it my way.
Want to work through a hook idea? Shoot me a message.
Can’t decide if a topic is worth pursuing? Hit me up.
Whatever’s keeping you stuck — pass it my direction and we’ll spar through it together.
What people are saying…
Meet your Sparring Partner 🥊
Hey, I’m Erica.
I’m a previous Head of Content at a B2B organic growth marketing agency, and recently founded Cut the Fluff, a business that helps solopreneurs & founders feel more confident in their writing.
I’ve posted hundreds of thousands of times on social media and edited 3M+ words (from articles to social posts to newsletters to research reports to sales pages and everything in between — except ads, I don’t mess with ads).
After 4.5 years as Head of Content, I decided I wanted to work directly with solopreneurs and founders to help them think clearer about their content. What you’re producing, why you’re making it, and how to use it more strategically to reach your goals.
Generally, people want to grow their authority and influence, attract their ideal customers, and earn more money.
But seasoned solopreneurs & founders also need help overcoming the content plateau — a lonely place you inevitably reach after writing consistently for months or years.
The people I work with know their way around a keyboard, but feel like something’s missing.
Maybe you’ve lost your creative touch, feel a bit burned out on content creation, are eager to update an old project, start a new one, try a new medium, or are simply craving a collaborative partner.
Whatever the reason, I created this program because co-creating with someone as experienced as you (or a bit more, depending) is the best way to break through the content plateau.
You don’t have to feel stuck under a pile of “is this any good?” content a minute longer.
You don’t have to keep creating alone.
Ready to start sparring?
Frequently asked questions
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$1500/month for four 1:1 Content Sparring sessions.
Additional asynchronous support is priced based on scope.
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Once a week for 60 minutes.
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Flexible month-to-month contract. 30 day notice to cancel.
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No, as long as you have content you're producing for yourself, we can work together.
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For custom coaching inquiries, email me at erica@ericaschneider.me.